[Irmaz Models] which launched in April, creates bespoke computer-generated models. “Brands can specify the look they’re exactly after, down to the race, gender and hairstyle,” said Philip Jay, the former Playboy photographer who leads Irmaz Models alongside Irma Zucker.
The agents “representing” these models say their work creates new opportunities for branding and advertising while giving clients greater control over their images. And they never have to worry about a popular model missing work, being unavailable, copping an attitude, or getting older.
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